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SB‑37–Compliant Advertising Model for California Firms
4LegalLeads continues to support California law firms across a wide range of practice areas through a budget‑based advertising model designed to comply with SB‑37. Instead of purchasing individual leads, firms fund advertising exposure within their selected practice areas, allowing for consistent visibility, predictable spend, and campaign‑level performance optimization.
Your advertising budget determines how prominently and how often your firm appears to potential clients who are actively searching for legal help in your chosen areas. Inbound inquiries (calls, forms, and chats) are generated as a result of that exposure.
Your selected weekly or monthly budget determines your firm’s advertising presence.
Higher budgets allow for:
Increased visibility frequency
More consistent ad placement
Access to more competitive placements
Broader geographic or audience reach
Advertising delivery is paced and optimized internally to maintain quality and consistency.
Inbound inquiries are generated as a result of advertising exposure. While individual leads are not sold or priced, firms continue to receive calls, form submissions, and chats from prospective clients responding to ads.
Campaigns are continuously refined using aggregate performance signals and outcome feedback provided by your firm. This allows for improved targeting, messaging, and overall opportunity quality over time.