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The Legal Plan Associate's Guide to Success with Legal Leads
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MQLs, SQLs, and the Lead Lifecycle

March 18, 2021

MQL vs SQL: Differences and Strategies Needless to say, lead generation is an essential part of client acquisition — but…

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Posted in: Blog, Lawyers, Legal Plans
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Demand Generation Marketing

March 18, 2021

Demand Generation vs. Lead Generation B2B marketers may often confuse “demand generation” and “lead generation.” Demand generation creates interest for…

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Posted in: Blog, Lawyers, Legal Plans
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Lead Prospecting Definition and Best Practices

March 18, 2021

Lead Prospecting: What It Is and How It Works A lead funnel is intended to improve a brand’s visibility in…

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Posted in: Blog, Lawyers, Legal Plans
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Why and How to Track Your Leads

March 18, 2021

Tracking Leads: Why It’s Important for Your Business and How It Works Lead tracking is a process through which sales…

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Posted in: Blog, Lawyers, Legal Plans
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Building Rapport With Clients

March 18, 2021

Questions to Build Rapport With New Clients Developing rapport with someone refers to creating a sense of harmony, camaraderie, and…

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Posted in: Blog, Lawyers, Legal Plans
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What Is a Quality Lead and How Do You Measure It?

February 4, 2021

Lead Quality: What Is It and How to Measure It Lead quality is an estimate of how likely a lead…

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Posted in: Blog, Lawyers, Legal Plans
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Business Development vs. Sales: What’s the Difference?

February 4, 2021

What Is the Difference Between Sales and Business Development? The terms “business development” and “sales” are sometimes used interchangeably by…

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Posted in: Blog, Lawyers, Legal Plans
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How Gentrification Affects Small Businesses

January 14, 2021

Can Small Businesses Survive Gentrification? Gentrification is a complex process that can bring both positive and negative changes to a…

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Posted in: Blog, Lawyers, Legal Plans
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A Guide to Social Responsibility in Business

January 14, 2021

Do Businesses Have Social Responsibilities? It’s no secret that consumers are willing to spend more on products and services offered…

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Posted in: Blog, Lawyers, Legal Plans
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How Much Market Power Do Small Businesses Have?

January 14, 2021

How Much Market Power Do Small Businesses Have? Some people believed that the advent of the COVID-19 pandemic was a…

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Posted in: Blog, Lawyers, Legal Plans
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A Guide to Customer-Centric Leadership

January 14, 2021

The Value of Client-Centric Leadership Integrating a client-centric leadership style into how you practice and operate your business can bring…

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Posted in: Blog, Lawyers, Legal Plans
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The Transformative Future of AI in Marketing

January 14, 2021

The Transformative Future of AI in Marketing Artificial intelligence (AI) is becoming more prevalent. Once the exclusive domain of theory-focused…

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Posted in: Blog, Lawyers, Legal Plans

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