MQL vs SQL: Differences and Strategies Needless to say, lead generation is an essential part of client acquisition — but…
Demand Generation vs. Lead Generation B2B marketers may often confuse “demand generation” and “lead generation.” Demand generation creates interest for…
Lead Prospecting: What It Is and How It Works A lead funnel is intended to improve a brand’s visibility in…
Tracking Leads: Why It’s Important for Your Business and How It Works Lead tracking is a process through which sales…
Questions to Build Rapport With New Clients Developing rapport with someone refers to creating a sense of harmony, camaraderie, and…
Lead Quality: What Is It and How to Measure It Lead quality is an estimate of how likely a lead…
What Is the Difference Between Sales and Business Development? The terms “business development” and “sales” are sometimes used interchangeably by…
Can Small Businesses Survive Gentrification? Gentrification is a complex process that can bring both positive and negative changes to a…
Do Businesses Have Social Responsibilities? It’s no secret that consumers are willing to spend more on products and services offered…
How Much Market Power Do Small Businesses Have? Some people believed that the advent of the COVID-19 pandemic was a…
The Value of Client-Centric Leadership Integrating a client-centric leadership style into how you practice and operate your business can bring…
The Transformative Future of AI in Marketing Artificial intelligence (AI) is becoming more prevalent. Once the exclusive domain of theory-focused…