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4LegalLeads.com Makes the Inc. 5000 by Helping Law Firms Grow

September 29, 2021

4LegalLeads.com Makes the Inc. 5000 by Helping Law Firms Grow During the Pandemic 2020 was an unexpected year of success…

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Posted in: Blog, Lawyers
A graphic representation of the sales funnel. Each level of the funnel is labeled with a description on the right.

MQLs, SQLs, and the Lead Lifecycle

March 18, 2021

MQL vs SQL: Differences and Strategies Needless to say, lead generation is an essential part of client acquisition — but…

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Posted in: Blog, Lawyers, Legal Plans
A simple chart in black in white, with the word “Supply” on the Y-axis and the word “Demand” on the X-axis. A red thumbtack is pushed into the chart on the far-right side.

Demand Generation Marketing

March 18, 2021

Demand Generation vs. Lead Generation B2B marketers may often confuse “demand generation” and “lead generation.” Demand generation creates interest for…

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Posted in: Blog, Lawyers, Legal Plans
A row of five animated human icons, four the same size and colored red, while one is being indicated by a person in a business suit, and appears larger and colored green.

Lead Prospecting Definition and Best Practices

March 18, 2021

Lead Prospecting: What It Is and How It Works A lead funnel is intended to improve a brand’s visibility in…

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Posted in: Blog, Lawyers, Legal Plans
Close-up view of a Rolodex, alphabetically organizing index cards with the names and contact information of different sales leads.

Why and How to Track Your Leads

March 18, 2021

Tracking Leads: Why It’s Important for Your Business and How It Works Lead tracking is a process through which sales…

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Posted in: Blog, Lawyers, Legal Plans
Over-the-shoulder shot of a client drinking coffee from a paper cup while having a friendly conversation with an attorney, seated opposite.

Building Rapport With Clients

March 18, 2021

Questions to Build Rapport With New Clients Developing rapport with someone refers to creating a sense of harmony, camaraderie, and…

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Posted in: Blog, Lawyers, Legal Plans
The stylized image depicts an online marketplace represented by a kiosk on a computer screen. A suited arm is extending out of the side of the monitor, grasping a magnet. A cloud of social media icons is being drawn in by the magnet.

What Is a Quality Lead and How Do You Measure It?

February 4, 2021

Lead Quality: What Is It and How to Measure It Lead quality is an estimate of how likely a lead…

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Posted in: Blog, Lawyers, Legal Plans
team discusses sales strategy in conference room

Business Development vs. Sales: What’s the Difference?

February 4, 2021

What Is the Difference Between Sales and Business Development? The terms “business development” and “sales” are sometimes used interchangeably by…

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Posted in: Blog, Lawyers, Legal Plans
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Lead Sourcing Tactics and Marketing Strategies

February 4, 2021

Lead Sourcing 101: Everything You Need to Know About Lead Sourcing and Why It’s Important If you own a small…

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Posted in: Blog, Lawyers
A person looking at her phone in the office, entering notes about a lead.

Lead Nurturing Basics and Best Practices

February 4, 2021

Lead Nurturing: What It Is, Why It’s Important, and Top Tactics for Success Lead nurturing is the practice of establishing,…

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Posted in: Blog, Lawyers
Medium-shot view of an individual in an office building seated at a laptop, composing an email.

Tips for Constructing a Follow-Up Email to Send to Clients

February 4, 2021

How to Write a Follow-Up Email After Your First Client Meeting Taking the time to write a follow-up email or…

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Posted in: Blog, Lawyers
A white and blue “Open” sign hangs in a shop window.

How Gentrification Affects Small Businesses

January 14, 2021

Can Small Businesses Survive Gentrification? Gentrification is a complex process that can bring both positive and negative changes to a…

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Posted in: Blog, Lawyers, Legal Plans

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