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Business Development vs. Sales: What’s the Difference?

February 4, 2021

What Is the Difference Between Sales and Business Development? The terms “business development” and “sales” are sometimes used interchangeably by…

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Posted in: Lawyers, Blog, Legal Plans
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Lead Sourcing Tactics and Marketing Strategies

February 4, 2021

Lead Sourcing 101: Everything You Need to Know About Lead Sourcing and Why It’s Important If you own a small…

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Posted in: Lawyers, Blog
A person looking at her phone in the office, entering notes about a lead.

Lead Nurturing Basics and Best Practices

February 4, 2021

Lead Nurturing: What It Is, Why It’s Important, and Top Tactics for Success Lead nurturing is the practice of establishing,…

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Posted in: Lawyers, Blog
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Tips for Constructing a Follow-Up Email to Send to Clients

February 4, 2021

How to Write a Follow-Up Email After Your First Client Meeting Taking the time to write a follow-up email or…

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Posted in: Lawyers, Blog
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How Gentrification Affects Small Businesses

January 14, 2021

Can Small Businesses Survive Gentrification? Gentrification is a complex process that can bring both positive and negative changes to a…

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Posted in: Blog, Lawyers, Legal Plans
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A Guide to Social Responsibility in Business

January 14, 2021

Do Businesses Have Social Responsibilities? It’s no secret that consumers are willing to spend more on products and services offered…

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Posted in: Lawyers, Blog, Legal Plans
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How Much Market Power Do Small Businesses Have?

January 14, 2021

How Much Market Power Do Small Businesses Have? Some people believed that the advent of the COVID-19 pandemic was a…

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Posted in: Lawyers, Blog, Legal Plans
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A Guide to Customer-Centric Leadership

January 14, 2021

The Value of Client-Centric Leadership Integrating a client-centric leadership style into how you practice and operate your business can bring…

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Posted in: Lawyers, Blog, Legal Plans
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The Transformative Future of AI in Marketing

January 14, 2021

The Transformative Future of AI in Marketing Artificial intelligence (AI) is becoming more prevalent. Once the exclusive domain of theory-focused…

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Posted in: Lawyers, Blog, Legal Plans
Scholarships, grants, and nonprofit organizations are just a few of the many resources available for diverse students who need assistance before, during, and after law school.

Resources for Minority Law School Students

December 1, 2020

Table of Contents Resource Guide for Minorities Studying Law 1) Financial Resources and Help Paying for Law School Pre-Law Programs…

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Posted in: Lawyers, Blog
Attorney find her law firm marketing strategy is working while using her laptop to check the status of legal leads online

5 Keys to Law Firm Marketing Success with Legal Leads

October 18, 2020

5 Keys to Success in Using Legal Leads for Law Firm Marketing Law firm marketing is a difficult, time-consuming task.…

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Posted in: Lawyers, Blog
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Why Response Time is Critical with Law Firm Leads

October 4, 2020

Why Response Time is the Key to Converting Law Firm Leads into Clients   Attorneys will analyze many aspects of…

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Posted in: Lawyers, Blog

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