April 12, 2024

Embrace Innovation to Grow

Your Law Firm

Key Takeaways

  • Law firms increasingly rely on outsourced online lead generation. This is due to a pandemic-driven migration online and evolving consumer behavior.
  • A true partnership with a lead provider helps ensure ongoing communication, high-quality leads and sustained growth.
  • 4LegalLeads.com is an industry leader in lead quality, tracing to advanced verification, validation and disposition. This optimizes law firm resources to boost conversion and ROI.

Change is inevitable

When the Greek philosopher Heraclitus wrote “The only constant in life is change,” he could have been writing about lead and call generation in the legal industry. The legal industry continues to transform at a rapid pace, and how law firms find new clients is no exception. As more and more people go online to find legal help, more and more law firms go online to find new clients. Moreover, the technology powering online marketing for lawyers continues to change.

Digital marketing is already here

While law firms have been utilizing online marketing for years, there was a huge influx of law firms into the online space during the pandemic. As a result, more law firms are adding outsourced online lead generation to their marketing plans. In fact, this happens even if they are doing their own advertising in house. With the shift toward digital marketing for attorneys, legal lead providers have emerged as a critical resource for law firms looking to connect with potential clients. Law firms realized they could spend more time serving their clients while an online lead provider routed new leads to their inbox, CRM or live on the phone. Moreover, online lead generation holds the potential for expanding both areas of practice and geographic coverage.

With legal marketing constantly evolving, it is essential for law firms to partner with a legal lead provider that stays on top of changes in the industry. Gaining clients over the long-term depends on choosing a lead provider who invests in the future. Keeping up with the latest trends and technology to ensure high-quality leads is essential for sustainable law firm growth.

Find a partner, not a supplier

A lot of other lead providers operate on a strictly transactional basis. Once the sale of the lead to the law firm is completed, the provider is not concerned with the outcome. In fact, they might only get involved if they get complaints about invalid leads. Since they only care about the short-term, bad lead providers don’t care or put in the time, effort, and money required to improve your campaigns to your benefit. Obviously, this is bad news for any law firm looking for sustained growth.

At 4LegalLeads.com, we view our relationship with law firms as a partnership. This informs everything we do for our clients. Helping law firms grow over the long-term means we must keep on top of ever-changing needs. Our commitment to providing Exclusive Web Leads and Prequalified Live Calls has set new industry standards for quality and customer support for 20+ years. This is why the symbiotic relationship with 4LegalLeads.com is so highly valued. It’s no surprise that we have a 5-Star Rating on Trustpilot. Law firms nationwide stay with us for years, and trust us to help them reach their full potential.

Communication is Key

Providing feedback to your advertising partner on which leads are closing and which leads are not is essential for sustained growth. However, the effort is only worth it with an advertising partner that is willing to take action on this information. A lead company with state-of-the-art attribution, such as 4LegalLeads.com, is able to take the clients that you mark as signed and shift a multitude of campaigns towards more leads that will close. 4LegalLeads.com believes 100% attribution combined with law firm feedback is the key to moving more of your marketing dollars to future wins.

Facilitate disposition

At 4LegalLeads.com, we value communication. We care about providing leads that convert, not just for today, but for scaling over the long term. To that end, we set up a system to facilitate two-way communication and feedback. Our Interactive Partner Portal allows you to update the status of any lead with a simple click of a button. Not only can you return leads that are invalid, but you can report on leads that closed and became clients. Our Portal also seamlessly integrates intake steps that enable you to record how the call went and the final outcome. The result? We can optimize your campaigns daily by moving marketing budgets to campaigns that are winning and closing the most leads for your firm. Continuously fine-tuning campaigns allows us to bring you better and better leads. This in turn improves your closing rate, saves you time, and boosts your ROI.

Invest in quality

Accurate and reliable lead information is critical for improving conversion rates and saving time and effort. Choosing a lead provider that constantly invests in verification processes is critical. They must do this to ensure the authenticity and accuracy of the leads they deliver. 4LegalLeads.com has an entire verification department that constantly reviews feedback from lawyers. They validate flagged incoming leads and review any returned leads. We pool together feedback from thousands of attorneys to improve each individual law firm’s campaigns.

4LegalLeads.com employs the most successful detection methods from other verticals and blazes the trail in the legal vertical to push this innovation across multiple stages of the consumer’s journey. 4LegalLeads.com does more than just confirm TCPA compliance and simple email and phone validation. In fact, we use hundreds of touchpoints at the advertising, point of request, and conversational journey levels to confirm leads are real-time, valid, and of high intent. The result is exclusive, real-time leads that are non-incentivized, and free of bots, duplicates and stale requests. This validation allows law firms to better allocate their resources to prospects that can convert into clients.

Are you ready to choose growth?

In conclusion, gaining clients in today’s competitive online market begins and ends with choosing the right lead provider. Partnering with an innovative and experienced lead provider can help ensure profitable growth over the long term. Beyond providing Exclusive, Real-Time Web Leads and Prequalified Live Calls, 4LegaLeads.com advises law firms on their tech stack and other steps needed to succeed at connecting with new clients online. We’ve been helping law firms adapt to changes in technology and grow their client base since 2001.